The MarTechMag is an independent digital magazine created to bridge the widening gap between marketing theory and real-world practice.

The industry, today, is increasingly saturated with buzzwords, shortcuts and self-proclaimed experts, so much, that the discipline has lost a big part of its structure and depth.

Marketing is often perceived as something new or trendy, when in reality it has always existed, as essential and foundational as air in any economy.

The MarTechMag was built in 2024 to bring marketing back to its core: a discipline that is strategic, rigorous, interconnected and deserving of true intellectual respect.

Our vision is to contribute to the recognition of marketing as a rigorous, theory-driven and intellectually grounded discipline.

As marketing is often perceived as superficial, misunderstood or undervalued in academic and professional environments, The MarTechMag‘s main goal to bring the field back to its foundations: its thinkers, its strategic frameworks, its scientific roots and its long-term reasoning.

We seek to elevate marketing to the status it deserves: a structured, credible and respected discipline.

Our mission is to lead the reengineering of modern marketing by rebuilding its foundations with clarity, structure and intellectual rigor. We achieve this through:

• the reintroduction of its core theories, principles and original thinkers
• the standardization of concepts that have been distorted over time
• the integration of technology and AI within a coherent strategic framework
• the elevation of marketing from a misunderstood practice to a respected academic and professional field

We aim to reestablish marketing as a disciplined and theory-based domain that is credible stable and protected from superficiality, misinformation and pseudo-expertise.