Racha Aissaoui

Founder-Written Content Human-Crafted Editorials

Marketing vs Branding? There is no ‘VS’! Branding is Marketing.

I/- The marketing-branding difference: a confusion that truly needs to stop 🛑 I've spent the…

Racha AissaouiDecember 31, 2025

Flash Fives

Flash Five #13 – Understanding Adstock In 5 Flashcards

Flash Five #13 - Understanding Adstock In 5 Flashcards Most marketers misunderstand this metric: Adstock.…

Racha AissaouiDecember 12, 2025

Flash Fives

Flash Five #12 – Understanding Marketing Mix Modeling In 5 Flashcards

Racha AissaouiDecember 11, 2025

Flash Fives

Flash Five #11 – Understanding Segmentation In 5 Flashcards

Racha AissaouiDecember 7, 2025

Flash Fives

Flash Five #10 – Understanding Incrementality In 5 Flashcards

Racha AissaouiDecember 7, 2025

Flash Fives

FLASH FIVE #9 – Understanding Account-based marketing (ABM) in 5 Flashcards

Racha AissaouiDecember 7, 2025

Founder-Written Content Human-Crafted Editorials Marketing Martech

Why The MartechMag

Originally, I wasn’t a marketer at all. After high school, I chose to pursue studies…

Racha AissaouiDecember 2, 2025

Flash Fives

FLASH FIVE #8 – Understanding Marketing 7Ps in 5 Flashcards

Racha AissaouiNovember 5, 2025

Flash Fives

FLASH FIVE #7 – Understanding Marketing Attribution in 5 Flashcards

Racha AissaouiOctober 5, 2025

Flash Fives

FLASH FIVE #6 – Understanding Personalization in 5 Flashcards

Racha AissaouiSeptember 5, 2025