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The MarTechMag
Marketing vs Branding? There is no ‘VS’! Branding is Marketing. Founder-Written ContentHuman-Crafted Editorials

Marketing vs Branding? There is no ‘VS’! Branding is Marketing.

I/- The marketing-branding difference: a confusion that truly needs to stop 🛑 I've spent the…
Racha Aissaoui
Racha AissaouiDecember 31, 2025
Flash Five #13 – Understanding Adstock In 5 Flashcards Flash Fives

Flash Five #13 – Understanding Adstock In 5 Flashcards

Flash Five #13 - Understanding Adstock In 5 Flashcards Most marketers misunderstand this metric: Adstock.…
Racha Aissaoui
Racha AissaouiDecember 12, 2025
Flash Five #12 – Understanding Marketing Mix Modeling In 5 Flashcards Flash Fives

Flash Five #12 – Understanding Marketing Mix Modeling In 5 Flashcards

Racha Aissaoui
Racha AissaouiDecember 11, 2025
Flash Five #11 – Understanding Segmentation In 5 Flashcards Flash Fives

Flash Five #11 – Understanding Segmentation In 5 Flashcards

Racha Aissaoui
Racha AissaouiDecember 7, 2025
Flash Five #10 – Understanding Incrementality In 5 Flashcards Flash Fives

Flash Five #10 – Understanding Incrementality In 5 Flashcards

Racha Aissaoui
Racha AissaouiDecember 7, 2025
FLASH FIVE #9 – Understanding Account-based marketing (ABM) in 5 Flashcards Flash Fives

FLASH FIVE #9 – Understanding Account-based marketing (ABM) in 5 Flashcards

Racha Aissaoui
Racha AissaouiDecember 7, 2025
Why The MartechMag Founder-Written ContentHuman-Crafted EditorialsMarketingMartech

Why The MartechMag

Originally, I wasn’t a marketer at all. After high school, I chose to pursue studies…
Racha Aissaoui
Racha AissaouiDecember 2, 2025
FLASH FIVE #8 – Understanding Marketing 7Ps in 5 Flashcards Flash Fives

FLASH FIVE #8 – Understanding Marketing 7Ps in 5 Flashcards

Racha Aissaoui
Racha AissaouiNovember 5, 2025
7 AI Automation Examples that Will Streamline Your Marketing Strategy SEO-First content (AI-generated & Human-reviewed)

7 AI Automation Examples that Will Streamline Your Marketing Strategy

Just when it looks like I can‘t possibly write anything else about AI, I arrive…
AI-Generated SEO Content
AI-Generated SEO ContentNovember 2, 2025
FLASH FIVE #7 – Understanding Marketing Attribution in 5 Flashcards Flash Fives

FLASH FIVE #7 – Understanding Marketing Attribution in 5 Flashcards

Racha Aissaoui
Racha AissaouiOctober 5, 2025
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