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Home » Lab Reports

Lab Reports

Theory-driven documents that break down key marketing concepts and are perfect for quick learning and strategic application.

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LAB REPORT #8 : The theory of loyalty in marketing

August 6, 2025
By Racha Aissaoui

LAB REPORT #7 : Understanding CPV framework

July 6, 2025
By Racha Aissaoui

LAB REPORT #6 : Buying decision process

June 6, 2025
By Racha Aissaoui

LAB REPORT #5 : Behavioral decision theory

May 6, 2025
By Racha Aissaoui

LAB REPORT #4 : Understanding consumer psychology

April 6, 2025
By Racha Aissaoui

LAB REPORT #3 : What is value?

February 6, 2025
By Racha Aissaoui

LAB REPORT #2 : The Marketing Timeline

February 6, 2025
By Racha Aissaoui

LAB REPORT #1 : WHAT IS MARKETING?

January 6, 2025
By Racha Aissaoui

Shaping tomorrow’s marketing standards through theory, AI and digital reengineering.

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